"When service-based businesses dive into the wild world of outbound messaging for lead generation, they're like explorers on a quest for treasure. 🌍 But, oh boy, the journey's filled with challenges! Here are the top three hurdles they face:
The Hunt for the Right Audience: Imagine trying to find a specific grain of sand on a massive beach. That's what it feels like when service-based businesses try to pinpoint their perfect audience.
But when you look at existing or past clients, one thing they all have in common is that they all needed your services right? So make the problem you solve and the solution you provide do the sorting!
It's all about tailoring the message to suit their potential customers' problem, help them realize you have not only a solution, but the best solution! Sounds easy, right? Well, not quite. It involves defining the problem in a way that helps them identify as needing the solution you provide. Instead of looking everywhere, research and find out where they are most likely to hang out, then put yourself, and your stories, where they are! Otherwise it’s like searching for buried treasure on a vast island with a tiny metal detector. It works much better when you have the general location.
Crafting the Perfect Pitch: Okay, so you've found your audience. Now what? Crafting a message that not only grabs attention but also makes prospects think, 'Wow, this is exactly what I need!' isn't a walk in the park. It's like trying to juggle flaming torches while riding a unicycle – tricky.
You want it to feel personal, yet scalable. That's like trying to personalize each flaming torch while juggling.
Conquering Resistance and Objections: You're almost there, but there's a dragon guarding the treasure chest – resistance and objections.
Prospects can be a skeptical bunch, busy with their own quests, or just plain cautious. Convincing them that your service is the holy grail they've been searching for?
Now, that's a challenge. It's like trying to talk a dragon into handing over the treasure instead of breathing fire. Not easy, right?
But if you tame the dragon and feed it bits of the solution over time and then offer a short cut to the whole meal, you will find it much more agreeable.🐉
In the end, nailing the right audience, crafting engaging pitches, and overcoming resistance are the epic battles service-based businesses face in their outbound messaging adventures. It's like a quest for the ultimate marketing treasure, and it takes research, strategy, and some serious objection-handling skills to conquer!" 🏴☠️🗺️💼
If you liked this article, and would like to explore how out bound messaging can be part of your Lead Generation Marketing Strategy, send me a message or book a consultation today!
I help businesses discover the gaps in their marketing program, and create a strategy to fix it!
DIY or Done For You, The RIGHT Solution is The WRITE Stephanie!
I help businesses discover the gaps in their marketing program, and create a strategy to fix it! DIY or Done For You, The RIGHT Solution is The WRITE Stephanie!