Did you know the World Wide Web was developed in 1990?
Do you remember what you were doing that year?
I was having a baby girl in spring of the year, and moving twice in 30 days after giving birth!
With 2 boys under 6, and a newborn and moving, I had my hands full, but I digress…
With the invention of the World Wide Web, we have completely changed how we market ourselves and reach customers.
Our demand generation pre www. relied on TV ads, magazines, and billboards. But thanks to technology, we now have the web and smartphones to reach people in real time through social media, emails, and more. 🤔
So what does demand generation mean today? ⏩ Demand generation spans the entire buyer’s journey. That includes both generating revenue from acquiring new customers (market share) and growing revenue within the installed base (wallet share).
It’s all about the customer journey, not just about the leads!
To build a long-term relationship with a customer, you’ll need to align your marketing and sales efforts.
Today, more than ever, becoming known for your core solution and transformation is vital to building demand. It’s essential to connect your prospects to your message by creating content 60% in the results you provide, 20% nurturing/adding value, and 20% in Call to Action.
Simply put, to grow your market share, you have to become known for one core solution and stand out from everyone else that sells the same product or service.
Aren’t you tired of those transactional relationships with your clients and customers? All of those emails that don’t convert?
Why do you think that’s happening? 🤨 Well, they may not identify themselves as needing your product or service, based on their pain points or the solution you provide.
When your content does not reach their emotional trigger, (she’s talking just to me!) then they do not make the purchase, and will talk themselves out of it.
Just think of it… They follow you or are on your list because at some point, you showed a light on their need, and they thought you might be the solution they are seeking.
At first they are eagerly reading your content, hoping for the solution to their problem, or at least an action step towards the solution that they can take right away.
They are waiting for you to show up and solve the problem, but your message just doesn’t alert them that You are the solution, and Now is the Time!
The time to just announce your business and people come to you is long gone, and unless you have deep wallets you are not ready to purchase ads to bring them to you.
You need a combination of Lead Generation and Content Marketing. You Must have both to succeed. In fact, if you only have 10 hours to devote to your business, make 2 about creating content, and 8 hours talking to people 1:1.
When you get really good at closing sales 1:1, then we can talk about ways to leverage your time so you can start to scale your business and get ready for paid marketing.
Want to learn more? Let's see where you are at today, and how I can help you reach that next level and beyond! https://thewritestephanie.com/booking
I help businesses discover the gaps in their marketing program, and create a strategy to fix it!
DIY or Done For You, The RIGHT Solution is The WRITE Stephanie!
I help businesses discover the gaps in their marketing program, and create a strategy to fix it! DIY or Done For You, The RIGHT Solution is The WRITE Stephanie!