How to use marketing strategy on LinkedIn without spending hours creating different content.

Having a LinkedIn marketing strategy means that you’re marketing your expertise as an agency owner, business owner, or marketer to the people who genuinely care.

People on LinkedIn aren’t there to scroll past your educational marketing post so they can see their cousin’s wedding photos. They want to grow their network, learn from experts, and see how others can help them reach their business and professional goals.

There are 3 types of content that you must use in order to market your business effectively. Content marketing has one main purpose, to move prospects closer to saying Yes to your offer!  In order to do this, your content has to help people get crystal clear on what Problem you solve, What your solution is, and why they should purchase from you.  Any other content is just filler, and does not have a connection to putting money in your bank account, so it should be used sparingly. 

That is why using educational or value added posts with a CTA work better on linkedin.

You also need content that amplifies your authority and credibility so that people can see the value and transformation they will receive when working with you. 

Compelling content should be like holding a mirror up to your prospect, so that they see themselves as needing Your Solution. Notice I did not say anything about seeing themselves as your ideal client, or in your niche. Unless you are paying for every person that sees your content, you should use solution based marketing. 

Letting people identify with the struggles of Real People, that were solved specifically by Your Solution, is the most compelling type of content you can create! There is no need for high pressure sales or guerilla warfare tactics. Skip the hype, and let the results your solution provides speak for themselves. 

If you have questions or have a different perspective to this article, I would be interested in a conversation with you! 

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